A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

One of the most overlooked benefits of a loyalty marketing program is wealth of information that it provides a business with about their customers.  The quantity and quality of data collected is superior to any other source as it represents actually customer behavior over time.  Every business can benefit from data based customer insights and restaurants are no exception.