Marketing Performance

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

While all businesses have mandates to improve their marketing effectiveness, few have built cultures and testing methodologies to meet this objective. 

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

All marketers know their customers have different needs, interests, and motivations.  Yet very often, whether a marketer pursues a one-size-fits-all or 1:1 targeting and content strategy, we see that one-offer-fits-all, and everyone gets it, every time.  This creates three fundamental problems for marketers...

Kick off the new year by finally putting those new year’s marketing resolutions into action.  To help improve your insights and marketing...