The Future of Your Data Is Here
Ensure your data is COMPLIANT, MONETIZABLE, INSIGHTFUL, and ACTIONABLE with Marketing IQ.
We Turn Your Data Into a
Competitive Advantage
OUR MISSION
We Help Organizations Build Profitable, Compliant, Insightful, and Actionable Data Assets
An organization's data assets are only "profitable" and provide a competitive advantage if they:
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Comply with data privacy laws and regulations
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Solve business problems
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Address and influence customer needs and behaviors
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Inform decision makers
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Provide actionable insights
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Have verifiable integrity and accuracy
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Are scalable and technology agnostic
OUR SERVICES
Data Strategy
Actionable Insights
Implementation
DATA STRATEGY
Foundations for Success
To be successful, data-driven organizations need strong foundations to build upon. Marketing IQ's approach to data strategy covers twelve core data imperatives:
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Global & Local Privacy Compliance
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Governance
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Quality & Validation
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Sourcing & Risk Mitigation
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Cross-Organization Integration
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Identity Resolution & 360° View of the Customer
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Hygiene, Standardization & Augmentation
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Creation & Monetization of Data Assets
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Artificial Intelligence
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Customer Experience & Journey Integration
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Insights & Analytics Development
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Automation & Scaling
ACTIONABLE INSIGHTS
Make Informed Decisions
All levels of decision makers, from the junior social media manger to the CEO, need metrics and insights they can rely on for mission critical and everyday decisions.
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Marketing Budget Performance
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Audience Insights & Segmentation
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Customer Analytics & Reporting
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Data Asset Differentiation & Competitive Positioning
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Marketplace & Customer Research
IMPLEMENTATION
Put Your Data to Work
Optimization of data assets can only happen in an environment where data is leveraged across the organization, at scale, and in real-time. Data assets have the biggest impact on ROI when implemented across:
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Business Intelligence & Reporting Tools
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Communication Programs
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Prospect & Customer Journeys
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eCommerce & In-Person Touch Points
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Advertising Platforms
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Artificial Intelligence Platforms
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Cross-Channel Test Plans
WHY MARKETING IQ
A Proven Approach, Founded on 20+ Years of Delivering Success
For over two decades, we have helped a wide array of organizations from multi-national technology and data management firms, to sustainability start-ups and multi-channel retailers, by turning their disparate data assets into highly actionable data frameworks that power profitable, insights-driven, and consented communication programs.
PAST & PRESENT
Clients
