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The Future of Your Data Is Here

Ensure your data is COMPLIANT, MONETIZABLE, INSIGHTFUL, and ACTIONABLE with Marketing IQ.

We Turn Your Data Into a
Competitive Advantage

OUR MISSION

We Help Organizations Build Profitable, Compliant, Insightful, and Actionable Data Assets 

An organization's data assets are only "profitable" and provide a competitive advantage if they:

  • Comply with data privacy laws and regulations

  • Solve business problems

  • Address and influence customer needs and behaviors

  • Inform decision makers

  • Provide actionable insights

  • Have verifiable integrity and accuracy

  • Are scalable and technology agnostic

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OUR SERVICES

Data Strategy

Actionable Insights

Implementation

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DATA STRATEGY

Foundations for Success

To be successful, data-driven organizations need strong foundations to build upon.  Marketing IQ's approach to data strategy covers twelve core data imperatives:

  • Global & Local Privacy Compliance

  • Governance

  • Quality & Validation

  • Sourcing & Risk Mitigation

  • Cross-Organization Integration

  • Identity Resolution & 360° View of the Customer 

  • Hygiene, Standardization & Augmentation

  • Creation & Monetization of Data Assets

  • Artificial Intelligence

  • Customer Experience & Journey Integration

  • Insights & Analytics Development

  • Automation & Scaling

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ACTIONABLE INSIGHTS

Make Informed Decisions

All levels of decision makers, from the junior social media manger to the CEO, need metrics and insights they can rely on for mission critical and everyday decisions.

  • Marketing Budget Performance

  • Audience Insights & Segmentation

  • Customer Analytics & Reporting

  • Data Asset Differentiation & Competitive Positioning

  • Marketplace & Customer Research

IMPLEMENTATION

Put Your Data to Work

Optimization of data assets can only happen in an environment where data is leveraged across the organization, at scale, and in real-time.  Data assets have the biggest impact on ROI when implemented across: 

  • Business Intelligence & Reporting Tools

  • Communication Programs

  • Prospect & Customer Journeys

  • eCommerce & In-Person Touch Points

  • Advertising Platforms

  • Artificial Intelligence Platforms

  • Cross-Channel Test Plans

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WHY MARKETING IQ

A Proven Approach, Founded on 20+ Years of Delivering Success

For over two decades, we have helped a wide array of organizations from multi-national technology and data management firms, to sustainability start-ups and multi-channel retailers, by turning their disparate data assets into highly actionable data frameworks that power profitable, insights-driven, and consented communication programs.

PAST & PRESENT

Clients

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