Implementing Solutions

PUTTING YOUR DATA TO WORK

This is where the rubber hits the proverbial road. Marketing IQ's Integration Solutions help organizations integrate new and existing data assets into the tools and platforms that can best leverage the data to:

Facilitate data monetization to drive revenue and ROI
Present metrics and actionable insights to decision makers across the organization
Support data privacy compliance monitoring
Optimize marketing message effectiveness

WHAT DOES IMPLEMENTATION MEAN?

Implementation means the centralization and controlled dissemination of data to approved destinations where the data can be best used to fulfill monetization objectives, deliver actionable insights to decision makers, monitor and support data privacy compliance, and personalize prospect and customer journeys and messaging.

IMPLEMENTATION DESTINATIONS

The most common destinations to help drive insights, data monetization, revenue, and compliance are:

Data Visualization Platforms
Marketing Communication Platforms
Customer Data Platforms
Loyalty Platforms
Marketplace and Customer Research Platforms
Search Advertising Networks
Social Media Advertising Platforms
Third-Party Platforms
Co-op Data Services
Artificial Intelligence Platforms

PUTTING YOUR DATA TO WORK

Implementing Solutions

One-size marketing does not fit all. The best strategies and communication programs are goal oriented, based on a comprehensive understanding of the customer or market, and leverage data to drive more relevant touch points. Understanding what motivates customers requires marketers bring together all relevant data, including external data and primary research, to create an insights driven customer experience. Our core Implementation Solutions include:

COMMUNICATIONS INTEGRATION

Leverage key signal, behavioral, demographic, and other data points from anywhere prospects and customer engage with your organization to enhance targeting and content personalization across your marketing communication platforms. Integrate key data attributes into cross-channel communication programs and test plans to help marketing teams optimize customer and prospect engagement, while reducing attrition and eliminating data privacy compliance risks.

JOURNEY DEVELOPMENT

Prospects and customers engage organizations across channels and marketers need to account for this. The customer engagement is enhanced when their journey is informed by the signals, preference, behavioral demographic and other data collected across the entirety of their engagement with your organization. Marketing IQ provides a data-driven framework for collecting and disseminating communication touch points, communication timing, prioritization, and reporting to minimize customer attrition and maximize ROI across the entire prospect and customer journey.

TEST PLAN DEVELOPMENT

On-going testing is a must to optimize data collection, monetization, opportunity and threat identification, and marketing performance. Marketing IQ helps set learning objectives that provides continual learning opportunities, and are directly tied to organizational goals, strategies, and metrics.