Actionable Insights
MAKING INFORMED DECISIONS
Actionable Insights
All organizations have data, but unless that data is turned into meaningful metrics and insights, the data cannot support the organization's objectives or ability to measure results.
To be actionable, data must be transformed into meaningful metrics, be available to decision makers, and ideally in a format that facilitates actions based on the metrics.
What Are Actionable Insights?
Actionable insights accomplish two things. First, they answer questions that directly inform decision making. Second, the are designed to facilitate execution of those decisions through integrated systems.
Comprehensive Insight Cover:
Whether your business is B2B, B2C, or B2B2C focused, the ability to monitor your organization and take timely action is critical to your success. Insights should help you understand:
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Consumer and marketplace dynamics
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Market Sizing
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Opportunity and Threat Identification
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Marketing Performance
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Data Applications and Usage Monitoring
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Marketplace and Customer Research
MAKING INFORMED DECISIONS
Developing Actionable Insights
Make more informed decisions. Understanding who your customers and prospects are, and what motivates them, enables you to focus your efforts on those most likely to convert or churn, profitability, improving customer satisfaction. Our core Actionable Insights solutions address:
MARKET & CUSTOMER INSIGHTS
Provides a single view of markets and customers across conversion, demographic, behavioral, socio-economic, and other data points that drives more relevant targeting, personalization, offer strategies, creative design, and segmentation. Timely opportunity and threat identification empowers organizations to take advantage of opportunities and minimize emerging risks early on.
ANALYSIS & REPORTING
Every organization is different so the development of key metrics that address your unique needs is critical to track your organization's health, data compliance, profitability, customer behavior, communication engagement, optimization initiatives, and position relative to its competitors.
But metrics aren't enough. Metrics must be presented in insightful and actionable ways that enable decision makers to easily identify problems and indicate solutions.
COMPETITIVE POSITIONING
In today’s world opportunities are fleeting and the constant barrage of marketing means it takes more to break through to customers and prospects. Marketing IQ helps organizations size market opportunities, identify unmet market needs, develop new data assets to meet the market needs-gap, define their points of differentiation, and build effective go-to-market plans. We help organizations bring their data to market, through their own services and through third-parties.
RESEARCH
Our research services are uniquely capable of answering key management questions by identifying what customers and prospects say they want and need, and comparing it to actual behavioral data, to drive more informed decisions and effective marketing communications programs, ultimately leading to longer lasting customer relationships.
Through proven research techniques and our unique insights based approach, our research services provide businesses with the ability to understand key audience segments, brand perceptions, consideration sets, purchase decision factors, brand switching drivers, and how these change over time.
