About Us
OUR MISSION
To Help Organizations Build Profitable, Compliant, Insightful, and Actionable Data Assets
Our Origin Story
We have long heard marketers say that they know they need to be data-driven, improve their understanding of the customer, and leverage their Big Data assets. But even after decades in the industry, and after having worked with hundreds of organizations, very few will tell you that they have been able to accomplish this or even get started. They often don't know where to start and lack the internal skill sets to make it happen.
We have helped a wide array of organizations from multi-national technology and data management firms, to sustainability start-ups and multi-channel retailers, by turning their disparate data assets into highly actionable data frameworks that power profitable, insights-driven, and consented communication programs. All based on a robust understanding of their customer and prospect audiences that is designed to drive and effectively measure engagement, conversion, and ROI.
Our Founder
Marc Shull founded Marketing IQ in 2009 to take on the the big data challenges that others said couldn't be done or they couldn't figure out. After years of working with businesses like Intel, Domino's, eBay, Visa, Lands' End, Walmart, Party City, New York Knicks & Rangers, he realized a new approach was needed. One where organizations put data first, and treated it like a valuable asset.
Marc Shull has spent over 25 years at the forefront of data innovation, activation, privacy compliance, and most recently sustainability and traceability compliance. His work has directly impacted how hundreds of global businesses use data today.
After decades in Chicago, Illinois he now resides in Boulder, Colorado where he enjoys hiking, skiing, and competitive fencing. He has a bachelors degree In Business Administration from Ohio State University and a MBA from the University of Notre Dame.
Industries We Work With
Since the founding of Marketing IQ, we have worked with top brands, emerging start ups, and everything in-between across a variety of industries. We have strong experience with:
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Technology Service Providers
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Brick and Mortar Retail & eCommerce
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Secondary & Post-Secondary Education
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Food Service
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Sustainability
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Connected Products / Digital ID
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Apparel Manufacturers
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Professional Sports Organizations and NGOs
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Healthcare Services Providers
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Data Brokerage Services
We Turn Your Data Into a Competitive Advantage
Consumer increasingly expect relevant and engaging communications when, where, and how they want them. To meet these expectations, marketers must overcome the challenges of Big Data (i.e. scale, compliance, disconnected assets, etc.) to turn their organizations into a data and insights-driven ones. With powerful, yet often untapped, customer and prospect data available to every organization, the question is where to start.
We focus on solutions that deliver practical outcomes so marketers can seamlessly integrate Big Data into data privacy compliant, insight-driven, goal oriented, automated cross-channel campaigns that help them focus on increasing revenue, profitability, and customer satisfaction. No more guess work and no more “It’s what we’ve always done”.
We champion proven data strategies and tactics while developing innovative approaches for our client's unique needs. From initial analysis and data asset development through to post-campaign measurement, every element is founded on knowledge, tied to a goal, reinforces the brand, and is continually validated.
We can help with that.
It's what we do.
All day. Every day.
