Data Strategy

Artificial Intelligence (“AI”) has become one of the most transformative technologies of our time.  From autonomous vehicles and...

As concerns about how contact tracing data might be misused, continuing efforts by foreign actors to influence U.S. elections, and data breaches continue to impact the lives of consumers and the livelihood of businesses, federal data privacy legislation is being proposed by both sides of the aisle.

The need for an effective data strategy has never been stronger.  Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back.

Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.

A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

The power of big data has unlocked many new opportunities for businesses, and many have obvious benefits for consumers, but they also give marketers more ways to be creepy.  As marketers look to build, not damage, customer relationships and their brands, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.