Consumer Marketing

Artificial Intelligence (“AI”) has become one of the most transformative technologies of our time.  From autonomous vehicles and...

For many brands, 2020 will go down as their year of opportunity or failure.  Research released last week by Marketing IQ explored the epic level of brand switching this year which has been driven by dramatic changes to product access and household economics. 

A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

While all businesses have mandates to improve their marketing effectiveness, few have built cultures and testing methodologies to meet this objective. 

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

The power of big data has unlocked many new opportunities for businesses, and many have obvious benefits for consumers, but they also give marketers more ways to be creepy.  As marketers look to build, not damage, customer relationships and their brands, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.

The United States is one of a small number of countries lacking a comprehensive national data privacy law along with Syria, Libya, Sudan, and Venezuela.  While state governments have started to fill the legislative void, what appears to have been lost in the shuffle between governments and big business is the voice of the consumer.

All marketers know their customers have different needs, interests, and motivations.  Yet very often, whether a marketer pursues a one-size-fits-all or 1:1 targeting and content strategy, we see that one-offer-fits-all, and everyone gets it, every time.  This creates three fundamental problems for marketers...

Kick off the new year by finally putting those new year’s marketing resolutions into action.  To help improve your insights and marketing...

With modern technology’s ability to manage and action Big Data, and consumer experience expectations constantly rising, there really is no excuse not to address these challenges and reap the performance rewards of more effective acquisition sourcing.

The media industry has always adapted to meet the changing needs of advertisers and to incorporate new technologies into their service and product offerings.  Over the last two decades this industry has changed at a breakneck pace that is no longer a series of adjustments but a wholesale evolution of the industry.  Print media is here to stay but its form and role will never be the same again.

Catalogs have long been an American tradition, filling mailboxes to the brim every Christmas, with pictures of perfect living rooms, the latest gadgets and the most comfortable shoes. Retailers now use their catalog as a brand communication tool utilizing it to connect with the consumer.

One of the most overlooked benefits of a loyalty marketing program is wealth of information that it provides a business with about their customers.  The quantity and quality of data collected is superior to any other source as it represents actually customer behavior over time.  Every business can benefit from data based customer insights and restaurants are no exception.