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Consumer Experience


The Great Brand Abandonment of 2020: How Chaos Has Bred Opportunity
For many brands, 2020 will go down as their year of opportunity or failure. Research released last week by Marketing IQ explored the epic level of brand switching this year which has been driven by dramatic changes to product access and household economics.
Marc Shull
Aug 16, 20206 min read


Data Strategy or Strategery? How Businesses Are Combatting Amazon and the Economic Downturn
The need for an effective data strategy has never been stronger. Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back.
Marc Shull
Jul 22, 20205 min read


Gamification Is Not What You Think It Is
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.
Marc Shull
Jun 10, 20203 min read
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