There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

All marketers know their customers have different needs, interests, and motivations.  Yet very often, whether a marketer pursues a one-size-fits-all or 1:1 targeting and content strategy, we see that one-offer-fits-all, and everyone gets it, every time.  This creates three fundamental problems for marketers...

Kick off the new year by finally putting those new year’s marketing resolutions into action.  To help improve your insights and marketing...

One of the most overlooked benefits of a loyalty marketing program is wealth of information that it provides a business with about their customers.  The quantity and quality of data collected is superior to any other source as it represents actually customer behavior over time.  Every business can benefit from data based customer insights and restaurants are no exception.