Artificial Intelligence (“AI”) has become one of the most transformative technologies of our time.  From autonomous vehicles and...

As global use of data about individuals continues to expand, concerns over privacy has reached new heights.  In response to growing fears...

Among the more confusing aspects of the increasing number of data privacy laws, is how to interpret what is “reasonably necessary and proportionate” to verify the identify a consumer making a rights request. Earlier this month the California Privacy Protection Agency released their first ever Enforcement Advisory to provide guidance on this topic.

As concerns about how contact tracing data might be misused, continuing efforts by foreign actors to influence U.S. elections, and data breaches continue to impact the lives of consumers and the livelihood of businesses, federal data privacy legislation is being proposed by both sides of the aisle.

While some of the ballot issues were focused on governments’ use of individuals’ data, businesses should take note of these trends, and how consumer sentiment has become more protective while touching on far more aspects of their daily life.

The need for an effective data strategy has never been stronger.  Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back.

Last week the state of California released the “final” set of regulations that round out the California Consumer Privacy Act, six months after it went into effect.  These new regulations provide much better context around several key aspects of how the Act should be interpreted and how businesses can best comply.

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

The power of big data has unlocked many new opportunities for businesses, and many have obvious benefits for consumers, but they also give marketers more ways to be creepy.  As marketers look to build, not damage, customer relationships and their brands, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.

The United States is one of a small number of countries lacking a comprehensive national data privacy law along with Syria, Libya, Sudan, and Venezuela.  While state governments have started to fill the legislative void, what appears to have been lost in the shuffle between governments and big business is the voice of the consumer.

The authors of the European Union’s General Data Protection Regulation (GDPR) left a lot to be interpreted by the courts.  For those racing to be CCPA compliant, these initial decisions provide insight into how CCPA may be interpreted.

Less than two years after GDPR went into effect, a similar sense of unease is building in the United States as businesses struggle to become compliant with California’s new CCPA legislation (California Consumer Privacy Act) and to understand what it will mean not just in that state, but across the nation.