EU companies are increasingly embracing data localization as part of their data management strategy to maintain control over customer data, reduce the risk of data being accessed by foreign governments, reduce the risk of regulatory fines, and reassure privacy-conscious consumers.

Artificial Intelligence (“AI”) has become one of the most transformative technologies of our time.  From autonomous vehicles and...

Among the more confusing aspects of the increasing number of data privacy laws, is how to interpret what is “reasonably necessary and proportionate” to verify the identify a consumer making a rights request. Earlier this month the California Privacy Protection Agency released their first ever Enforcement Advisory to provide guidance on this topic.

As concerns about how contact tracing data might be misused, continuing efforts by foreign actors to influence U.S. elections, and data breaches continue to impact the lives of consumers and the livelihood of businesses, federal data privacy legislation is being proposed by both sides of the aisle.

While some of the ballot issues were focused on governments’ use of individuals’ data, businesses should take note of these trends, and how consumer sentiment has become more protective while touching on far more aspects of their daily life.

The need for an effective data strategy has never been stronger.  Faced with years of increasing competitive pressure from diversified businesses like Amazon, and now an unprecedented economic downturn, more businesses are looking to emulate what has allowed Target and Best Buy to successfully fight back.

Last week the state of California released the “final” set of regulations that round out the California Consumer Privacy Act, six months after it went into effect.  These new regulations provide much better context around several key aspects of how the Act should be interpreted and how businesses can best comply.

A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries. he industry is fighting back as innovators in the space are finding creative ways to reduce the impact and build their brands in anticipation of an unshackling of pent up consumer demand.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

While all businesses have mandates to improve their marketing effectiveness, few have built cultures and testing methodologies to meet this objective. 

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.