For many brands, 2020 will go down as their year of opportunity or failure.  Research released last week by Marketing IQ explored the epic level of brand switching this year which has been driven by dramatic changes to product access and household economics. 

A radical shift in the enterprise Email Service Provider (ESP) space was well underway before the economic shut down which has accelerated the upheaval. hese new-breed ESPs are rising to prominence because they have proven to be more innovative, data-savvy, and focused on ecommerce outcomes while not suffocating under the constraints of legacy technology.

We’ve outline three data attributes that nearly all B2C and B2B marketers can employ for targeting (or exclusion), content, and reporting purposes.  Each of these has proven to be effective at improving communication performance and the customer experience, while reducing attrition.

There are incredible untapped opportunities with Big Data.  Most organizations share a similar set of challenges from customer acquisition to attrition that impedes their ability to grow revenues and keep their customers happy. Big Data holds the answers to these challenges and the organizations that harness their Big Data fastest and most effectively will be the organizations that dominate their competition in the digital age.

The power of big data has unlocked many new opportunities for businesses, and many have obvious benefits for consumers, but they also give marketers more ways to be creepy.  As marketers look to build, not damage, customer relationships and their brands, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.

All marketers know their customers have different needs, interests, and motivations.  Yet very often, whether a marketer pursues a one-size-fits-all or 1:1 targeting and content strategy, we see that one-offer-fits-all, and everyone gets it, every time.  This creates three fundamental problems for marketers...

With modern technology’s ability to manage and action Big Data, and consumer experience expectations constantly rising, there really is no excuse not to address these challenges and reap the performance rewards of more effective acquisition sourcing.