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With modern technology’s ability to manage and action Big Data, and consumer experience expectations constantly rising, there really is no excuse not to address these challenges and reap the performance rewards of more effective acquisition sourcing.

Less than two years after GDPR went into effect, a similar sense of unease is building in the United States as businesses struggle to become compliant with California’s new CCPA legislation (California Consumer Privacy Act) and to understand what it will mean not just in that state, but across the nation. 

The media industry has always adapted to meet the changing needs of advertisers and to incorporate new technologies into their service and product offerings.  Over the last two decades this industry has changed at a breakneck pace that is no longer a series of adjustments but a wholesale evolution of the industry.  Print media is here to stay but its form and role will never be the same again.

Catalogs have long been an American tradition, filling mailboxes to the brim every Christmas, with pictures of perfect living rooms, the latest gadgets and the most comfortable shoes. Retailers now use their catalog as a brand communication tool utilizing it to connect with the consumer.

One of the most overlooked benefits of a loyalty marketing program is wealth of information that it provides a business with about their customers.  The quantity and quality of data collected is superior to any other source as it represents actually customer behavior over time.  Every business can benefit from data based customer insights and restaurants are no exception.