Data Privacy
Doing Business Requires Data Privacy Compliance
The GDPR, CCPA, and many other data privacy laws and regulations are in effect around the world, requiring organizations to transparently collect, process, manage, and dispose of personal data while providing data subjects with clearly defined rights. Violations of these laws and regulations carry heavy fines and secondary costs that can devastate operations and business continuity. Marketing IQ provides in-depth data privacy assessment and compliance services to help get your organization on the path to compliance.
Since 2018 countries, supra-national governmental bodies (EU/EEA), individual countries, and smaller entities such as individual U.S. states have been enacting privacy laws that protect resident within those geographies. These laws require organizations operating, selling, or collecting personal data from residents within the covered geography to comply with the law. While there is limited consistency between the laws, the one thing they have in common is they cannot be ignored as they all carry financial significant penalties and are largely extra-territorial.
As the complicated web of data privacy legal obligations and consumer rights grows, keeping your organization compliant requires constant vigilance.
Compliance Creates Organizational Efficiencies
Beyond the threat of fines, client and customer attrition, and personal liability for violations of data privacy laws, compliance can also benefit organizations by:
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Removing barriers to new business development and investment acquisition
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Improving the customer experience
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Enhancing trust in your organization's brand
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Creating transparency with your organization
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Preparing your organization to quickly adapt to future data privacy legislation
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Reducing risk of litigation and potential damages
Start With a Data Privacy Assessment
Every organization is different, so our approach focuses on your organization's unique objectives, data types and applications, geographic factors, and risk factors to address the twelve core areas common to all data privacy laws, to produce an actionable and prioritized Data Privacy Roadmap to get your organization on the path to compliance.
Key Data Privacy Compliance Elements:
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Objectives
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Organizational Alignment
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Data Subjects' Rights
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Policies & Transparency
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Jurisdiction
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Training
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Data Lifecycle Management
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Security & Access
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Incident Management
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Product Development
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Legislative Changes & Court Decisions
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Vendor Management