miq_logo_sm
Sunday, May 20, 2012
Intelligent Marketing

Intelligent Marketing

With a focus on results, Marketing IQ defines the Intelligent Marketing approach. Our approach touches every point of the marketing process.  From initial research through post-campaign measurement, every element is founded on knowledge, tied to a goal and continually validated.  All marketing is measurable and only profitable marketing should be pursued.  

Consumer Insights

Consumer Insights

The best strategies are based on an accurate understanding of the consumer.  Sales data provides critical information but does not help businesses fully understand what drives sales behavior.  Understanding what motivates consumers helps businesses focus on initiatives that increase sales and profitability.  Successful businesses gather, analyze and execute insight based marketing to capitalize on developing opportunities.  

Strategy

Strategy

Every business has a unique set of goals and challenges.  It takes the right strategy to overcome these challenges and reach their goals.  An insights based strategic approach helps businesses reach their goals and provides focus for all marketing activities.  All marketing strategies should be actionable, goal oriented and measurable.  

Media

Media

Flashy, trendy marketing often isn't the most effective.  Media selection should be tied to marketing goals, target audience and focus product or service.  A media neutral approach enables businesses to communicate with their customers and prospects through the most effective media.  Executing an effective integrated marketing campaign is about creating synergies that enhance a client's marketing.  

Analytics

Analytics

Measurement and analysis is a continual process that allows business to understand the impact of their marketing, react to changes in their marketplace, and continually improve marketing effectiveness.  The ability to optimize marketing directly leads to a better understanding of the consumer, increased revenue and profitability.  

Frontpage Slideshow | Copyright © 2006-2010 JoomlaWorks, a business unit of Nuevvo Webware Ltd.
Text Size

Welcome to Marketing IQ

Every day customers are experiencing your brand and forming opinions.  Do you understand your customers and what motivates them?  Are their needs met?  Do you know how much each of your marketing programs adds or detracts from your bottom line?  Would you like to make better marketing decisions?

What separates industry leaders from their competition is their ability to engage customers in relevant, meaningful ways.  Leaders control their marketing communications to drive perception of their brand.  They balance acquisition and retention efforts.  They market based on the life time value of a customer.  They create their own opportunities.

Marketing IQ is here to help businesses like yours market more effectively and profitably.  Our marketing products and services define the intelligent marketing approach that creates opportunities for our clients.  Through a knowledge based and continual improvement approach to marketing, we help businesses achieve their goals and market more effectively.

Unlike most marketing agencies, Marketing IQ provides actionable insights and opportunities for continual performance improvement by integrating marketing analytics and measurement into planning, strategy development and execution.  Based in Chicago, Illinois, Marketing IQ works with a broad array of businesses around the world.  Our experience enables us to bring our clients innovative, yet proven, strategies and tactics from other industries.

If you are looking for better marketing performance and a positive return on your marketing investment, then you are looking for Marketing IQ.

Latest News

  • Marketing IQ Announces Launch of ClearInsights
    Chicago, IL - January 10th, 2011      With heightened requirements for marketing accountability and performance, it is surprising that 27.8% of catalogers, according to Multi-Channel Merchant, do not have a formal program in place for measuring their catalog’s performance. To help companies address this gap, Marketing IQ, officially announces the launch of ClearInsights, an industry leading...
    Read More...
  • Loyalty Marketing Helps Restaurants Survive The Recession
    The onset of the recession in the United States in December 2007 brought about a time of immense struggle for most in the restaurant industry, from QSR’s to fine dining establishments.  Between 1990 and 2006, prior to the United States’ economic nosedive, the restaurant industry became increasingly saturated.  During this period, the population grew by 22.6% while full service restaurants grew...
    Read More...
  • Media Evolution – The Changing Role of Print
    The media industry has always adapted to meet the changing needs of advertisers and to incorporate new technologies into their service and product offerings.  Over the last two decades this industry has changed at a breakneck pace that is no longer a series of adjustments but a wholesale evolution of the industry.  New media have entered the arena while others have been forced to evolve to avoid...
    Read More...
  • Marketing In A Recession
    Through multiple recessions, maintaining or increasing marketing spend has proven to be a successful strategy for long-term success.  In recessionary times, many businesses reduce their marketing spend further endangering their businesses.  This trend creates opportunities for enterprising competitors willing to invest in their business and market more effectively. Reducing marketing spend reduces...
    Read More...